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The Hershey Company: Broken Pledge to Stop Using Child Labour
作者姓名:Bertrand Guillotin;
商品類型:Case (Pub Mat)商品編號:W25254
出版日期:2021/12/20內容長度:15 頁

Michele Buck became the first woman president and chief executive officer of the Hershey Company (Hershey) in 2017 and was elected as chair of the board in 2019. Now, in 2021, she was leading a company that was facing supply chain and legal challenges. Although Hershey was dedicated to bringing “goodness to the world,” the company was accused of having broken its 2001 pledge to uproot child labour from its cocoa supply chain. Global pressure for greater .....more

The Hershey Company: Broken Pledge to Stop Using Child Labour - Teaching Note
作者姓名:Bertrand Guillotin
商品類型:商品編號:W25255
出版日期:2021/12/20內容長度:9 頁

Teaching note for product W25254.

Chick-fil-A: International Expansion Challenges - Teaching Note
作者姓名:Bertrand Guillotin
商品類型:商品編號:8B20M046
出版日期:2020/03/20內容長度:9 頁

Teaching note for product 9B20M046.

Chick-fil-A: International Expansion Challenges
作者姓名:Bertrand Guillotin
商品類型:Case (Pub Mat)商品編號:9B20M046
出版日期:2020/03/20內容長度:11 頁

This case describes the immense success of Chick-fil-A in the United States and its first major international expansion efforts in Toronto, Canada, and Reading, England amid increased competition in the United States. Although Chick-fil-A had become the third-largest fast-food chain in the United States in 2018, a public relations controversy that had simmered since 2012 over the company’s conservative Christian values still dogged the company’s expansion .....more

General Electric and Suez: Deal or No Deal? - Teaching Note
作者姓名:Bertrand Guillotin
商品類型:商品編號:8B19M035
出版日期:2019/10/05內容長度:8 頁

Teaching note for product 9B19M035.

General Electric and Suez: Deal or No Deal?
作者姓名:Bertrand Guillotin
商品類型:Case (Pub Mat)商品編號:9B19M035
出版日期:2019/10/05內容長度:11 頁

On Wednesday, March 1, 2017, Jean-Louis Chaussade, the chief executive officer (CEO) of Suez SA (Suez), a French utility company that primarily operated in water and waste management, had to decide whether or not to acquire General Electric Water & Process Technologies. During the negotiations between Chaussade and the CEO of General Electric Company (GE), there had been many drastic changes, including the January 2017 inauguration of a US president .....more

General Electric and Suez: Deal or No Deal? (Simplified Chinese Version)
作者姓名:Bertrand Guillotin;
商品類型:Case (Pub Mat)商品編號:9B19MC035
出版日期:2019/09/24內容長度:11 頁

On Wednesday, March 1, 2017, Jean-Louis Chaussade, the chief executive officer (CEO) of Suez SA (Suez), a French utility company that primarily operated in water and waste management, had to decide whether or not to acquire General Electric Water & Process Technologies. During the negotiations between Chaussade and the CEO of General Electric Company (GE), there had been many drastic changes, including the January 2017 inauguration of a US president .....more

Harley-Davidson: Internationalization in the Trump Era
作者姓名:Seok Woo Kwon; Bertrand Guillotin;
商品類型:Case (Pub Mat)商品編號:9B18M087
出版日期:2018/06/01內容長度:12 頁

In 2016 the chief executive officer (CEO) of Harley-Davidson Inc., the iconic U.S. manufacturer of motorcycles, was facing a constant decline in sales and stock price due to the company's dependence on a mature U.S. market and the natural attrition of its most loyal riders, who were ageing. In May 2017, the CEO needed to determine how to return his global company to growth amid a protectionist agenda and direct business interference from the White .....more

Harley-Davidson: Internationalization in the Trump Era - Teaching Note
作者姓名:Seok Woo Kwon; Bertrand Guillotin;
 商品編號:8B18M087
出版日期:2018/06/01內容長度:7 頁

Teaching note for product 9B18M087.

Geely Versus Ford: Threat from an Emerging Market Multinational to a Market Leader - Teaching Note
作者姓名:Bertrand Guillotin
商品類型:商品編號:8B18M185
出版日期:2018/04/12內容長度:7 頁

Teaching note for product 9B18M185.

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